Communications & Economic Development Seminar

Communications & Economic Development Seminar
A seminar combining port public relations and maritime economic development interests, with a focus on collaborations and strategies that can help ports gain favor with customers, community members, government officials and other important stakeholders.

Click here to view the program agenda in pdf format.

 Elective Program



We appreciate the support of our sponsors:

      


Hotel Information:
Crown Plaza Portland Downtown Convention Center
Phone: (503) 233-2401 or (866) 242-1264
Room Rate: $179.00 single/double
Room Block Cut-Off Date: May 19, 2017
When
6/13/2017 - 6/14/2017
Where
Crown Plaza Downtown Convention Center
441 NE 2nd Avenue
Portland, OR 97232

Event Pricing

ItemReg. ClassPrice
Seminar RegistrationMember995.00
Seminar RegistrationNon Member1175.00

Program

   

Tuesday, 13 June 2017

 
Sponsored by the Gulf Ports Association of the Americas. (Belmont BC Foyer)
Time
7:30 AM - 8:30 AM
7:30 AM
Speakers will include: Kurt Nagle, AAPA; Bill Wyatt, Port of Portland; Judith L. Adams, Alabama State Port Authority; and Edward C. Anthes-Washburn, Port of New Bedford. (Belmont BC)
Time
8:30 AM - 9:00 AM
8:30 AM
Before embarking on a new master plan, infrastructure project or major policy change, ports need to get buy-in from those who will be affected. Port business and communications executives will discuss what they have learned, sometimes the hard way, about advance proactive communications.  Speakers will include Edward B. Galligan, Port of Olympia, Michelle Ganon, Port of New Orleans, and Jenifer Barsell, Port of San Diego. (Belmont BC)
Track
Plenary Session
Time
9:00 AM - 10:30 AM
9:00 AM
Sponsored by J-U-B Engineers Inc. (Belmont BC Foyer)
Time
10:30 AM - 10:45 AM
10:30 AM
Ports often share common interests and causes with outside organizations, both public and private. Learn how port communi­cations professionals look for and partner with other organizations that have similar goals and objectives in order to amplify both their port’s and their partner organization’s messages. Speakers will include Margaret Barber, Port of Coos Bay, Kris Schumacher, Prince Rupert Port Authority, and Manon Lanthier, Green Marine. (Windsor BC)
Track
Communications
Time
10:45 AM - 12:00 PM
10:45 AM
This session will feature case studies of ports that have developed innovative partnerships with business, government, nonprofits and even other ports to leverage the resources of their freight stakeholder “partners” to attract business, propel infrastructure development, get funding and encourage favorable local, regional and national policy decisions. Speakers will include Patrick Bohan, Ports of Halifax and Sheet Harbour, Diahann Howard, Port of Benton, and Paul Kent, PhD, Nathan Associates Inc. (Belmont BC)
Track
Maritime Economic Development
Time
10:45 AM - 12:00 PM
10:45 AM
(Belmont A)
Time
12:00 PM - 1:30 PM
12:00 PM
U.S. ports and their private-sector partners plan to spend $155 billion in capital projects through 2020 to create or improve infrastructure to efficiently handle cargo. The speakers will discuss major capital projects, including inland ports and terminals, how they’re being funding and why they’re considered so important.  Speakers will include Lisa Lefeber, Port of Everett; Robert C. Morris, Georgia Ports Authority; Jay Stecher, Virginia Port Authority; and Marlene Kew Dupras, PE, LEED AP, Port of Long Beach. (Belmont BC)
Track
Maritime Economic Development
Time
1:30 PM - 3:00 PM
1:30 PM
Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or com­munications program begins, as well as while it’s in progress to allow for course corrections.  Speakers will include Melanie Mesaros, Port of Portland; Michael J. Riley, APR, Riley Research Associates; Kevin Getch, WEBFOR. (Windsor BC)
Track
Communications
Time
1:30 PM - 3:00 PM
1:30 PM
(Belmont BC Foyer)
Time
3:00 PM - 3:15 PM
3:00 PM
Experts will detail how ports can successfully win grants and awards that help them achieve their goals, either by direct funding or creating momentum (i.e., leverage) for projects. Learn about a variety of public and private sources of “hidden money” that may be tapped for specific types of port-related projects ranging from federal grants to reduce reliance on fossil fuels, to state grants for road improvements and workforce education and training programs, to grants offered by municipalities and foundations. Speakers: Robert Bouchard, U.S. Maritime Administration; Susie Lahsene, Port of Portland; Natasha Isajlovic, Foundation Center; and Kirk Claussen, U.S. Maritime Administration. (Belmont BC)
Track
Maritime Economic Development
Time
3:15 PM - 5:00 PM
3:15 PM
During this session, you’ll learn dynamic tips and protocols for articulating your organization’s key messages and making the best of any media interview opportunity, even when the topic is contentious or controversial. Speakers will include Christian Munson, Senior Director, Padilla; Brian Ellis, Executive Vice President, Padilla. (Windsor BC)
Track
Communications
Time
3:15 PM - 5:00 PM
3:15 PM
Hosted by the Port of Portland. (Belmont Foyer)
Time
6:00 PM - 7:30 PM
6:00 PM

Wednesday, 14 June 2017

 
Hear from ports that have instituted workforce education and training programs that are preparing students and young adults for potential new jobs in the maritime and cargo logistics industry. Speakers will include: Mel Arsenault, MS State Port Authority; Mario Gonzalez, Port of Long Beach; Erik Stromberg, Lamar University; and Sue Haley, Vigor. (Belmont BC)
Track
Plenary Session
Time
9:00 AM - 10:30 AM
9:00 AM
(Belmont BC Foyer)
Time
10:30 AM - 10:45 AM
10:30 AM
When ports with prime waterfront land often face off against public efforts to reduce or eliminate cargo activities in favor of using that land for non-industrial purposes, such as a stadium, shopping complex, park or housing development, public sympathy is often against the port. You’ll learn from attorneys and industrial urban planners about real estate and land-use planning and rights, new public outreach strategies, and methods and negotiating techniques to win the public’s trust. Speakers will include Mike Reid, Port of Olympia; Paul Queary, Strategies 360; David Richey, Strategies 360; Phil Grillo, Davis Wright Tremaine LLP; and Greg Greenway, Seaport Industrial Association. (Belmont BC)
Track
Plenary Session
Time
10:45 AM - 12:15 PM
10:45 AM
(Belmont A)
Time
12:15 PM - 1:30 PM
12:15 PM
For master planning and infrastructure development initiatives to work, ports need “buy-in” from their community. While favorable economic impact and jobs creation studies help, they’re usually not enough. From neighborhood networking events and festivals, to staff participation in local nonprofits, educational programs and business outreach partnerships, participants of this session will come away with a better appreciation of what they can do to build “relationship bridges” with important community groups, critics and stakeholders. Speakers will include: Christine White, Port of Portland; Richard Scher, Maryland Port Administration; Paula Copeland, PPM, Saint John Port Authority; Ellen Kennedy, Port Everglades; and Julie A. Rawls, Port of Vancouver USA. (Belmont BC)
Track
Plenary Session
Time
1:30 PM - 3:00 PM
1:30 PM
(Belmont BC Foyer)
Time
3:00 PM - 3:15 PM
3:00 PM
When port communications and business development professionals work together, there may be internal friction and “tribalism” among staff for such things as plan approvals, marketing materials editing rights, and spokesperson duties. Hear from strategic planning experts how to overcome these obstacles by reducing departmental silos, creating clear and compelling objectives for each team member, and recognizing, rewarding and celebrating collaborative behavior to avoid unconstructive personnel conflicts and collisions. Speakers will include Aaron Ellis, AAPA, Brad Breitner, APICS, Inc., Linda Carpenter, Ph.D., Carpenter Smith Consulting, LLC, and M. Kathleen Broadwater, EcoLogix Group, Inc. (Belmont BC)
Track
Plenary Session
Time
3:15 PM - 4:45 PM
3:15 PM
Speakers: Judith Adams, Alabama State Port Authority; Edward Anthes-Washburn, Port of New Bedford. (Belmont BC)
Track
Plenary Session
Time
4:45 PM - 5:00 PM
4:45 PM

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