Public Relations Workshop

Public Relations Workshop
AAPA’s 2018 Public Relations Seminar will combine lecture, interactive discussion and exercises to cover topics vital to maritime industry communications professionals. Topics will include effective community and stakeholder outreach and optimizing social media platforms. In addition, the program will provide training in order to ‘ace’ contentious media interviews, respond appropriately to crises, and increase awareness of your organization’s brand.

Click here for a PDF of the draft agenda.

 Required Program

Hotel Information:
Renaissance Mobile Riverview Plaza Hotel
64 S. Water St. 
Mobile, AL 36602
Phone: (251) 438-4000
Room Rate: $139.00 single/double
Room Block Cut-Off Date: Sunday, February 4, 2018

***A limited number of hotel rooms has been reserved, so please make your hotel arrangements early.***
3/1/2018 - 3/2/2018
Renaissance Mobile Riverview Plaza
64 S Water St
Mobile, AL 36602

Event Pricing

ItemReg. ClassPrice
Seminar RegistrationMember695.00
Seminar RegistrationNon Member850.00



Thursday, 01 March 2018

8:30 AM - 8:45 AM
8:30 AM
This session will focus on case studies of effective message development to increase community, stakeholder, influencer and policymaker awareness of the value of ports and the support they need to successfully meet their economic, social and environmental goals. Panelists will represent container, general cargo and non-cargo handling ports. Speakers will include: Andria Muniz-Amador, PortMiami and Robert C. Morris, Georgia Ports Authority.
Effective Message Development
8:45 AM - 10:30 AM
8:45 AM
For commissioners and CEOs to other key executives and communications staff, the most effective and convincing messages are those that are mission-based and strategic, formulated with the organization’s goals and objectives in mind. In this instructor-led session, participants will review sample mission statements, goals and objectives, then write messaging points around a scenario unique to their table. Instructors: Kristi Tucker, Airbus America, Inc and Scott Posey, AM/NS Calvert.
Effective Message Development
10:45 AM - 12:15 PM
10:45 AM
In this session, panelists will discuss a host of compelling case studies on ways they are achieving desired engagement among their key stakeholders, and how stakeholder involvement helps shape port events, policy and even port infrastructure. Speakers include: Adele Yorde, Duluth Seaway Port Authority; Joe Harris, Virginia Port Authority and Arley Baker, Port of Los Angeles.
Community/Stakeholder Engagement
1:30 PM - 3:00 PM
1:30 PM
Handled poorly, an organizational ‘crisis of confidence’ can take many forms and quickly erode stakeholder support. A key port executive is accused of malfeasance. An important safety rule is broken, leading to an accidental death. A negative environmental report is covered-up. A port is unfairly skewered in an inaccurate news article. In this instructor-led session, participants will examine a set of potentially adverse scenarios and then develop a mini-action plan of their own to address the issues and regain their community’s trust. Instructors: Scott Rye, Black Flag Communications and Drexel Gilbert,
Community/Stakeholder Engagement
3:30 PM - 5:15 PM
3:30 PM

Friday, 02 March 2018

Panelists in this session will showcase a host of innovative, effective and particularly relevant social media platforms and programs they are using at their ports to increase brand awareness, improve community outreach, boost stakeholder engagement and vie or that all-important “social license to operate.” Speakers include: Kimberly Aguillard, Mississippi State Port Authority at Gulfport and Abbi Russell, Port of Vancouver USA.
Communications Tools and Techniques
8:30 AM - 10:00 AM
8:30 AM
With the predominance of digital communications, today’s PR professionals may come to rely almost entirely on electronic means to deliver their messages, develop relationships and respond to their key audiences. If used exclusively, these “virtual” platforms can harm the messaging process since so much communication is non-verbal. During this instructor-led session, participants will learn the basics of effective face-to-face communication, both for one-on-one meetings and group presentations. Instructor: Scott Summerfield, Principal, SAE Communications, Pleasanton, CA.
Communications Tools and Techniques
10:15 AM - 12:00 PM
10:15 AM

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Attendee Roster

Mrs. Monifa BrathwaiteV.I. Port Authority  mbrathwaite@viport.com24082BRATHWAITE, MONIFA18PRWORK
Mrs. Sade' ChickPort of BeaumontGovernment & Public Relations Coordinator and Assistant to the Port Director(409) 835-5367sc@portofbeaumont.com23049CHICK, SADE'18PRWORK
Ms. Jasmine J. HaralsonPort of New OrleansCommunity Engagement Manager(504) 528-3365haralsonj@portno.com23921HARALSON, JASMINE18PRWORK
Ms. Alexandra HernándezPort of South LouisianaPublic Information Officer(985) 653-0798ahernandez@portsl.com4424HERNANDEZ, ALEXANDRA18PRWORK
Mr. Ronnie HicksPort of Port Arthur Navigation DistrictDirector of Operations(409) 983-2029rhicks@portofportarthur.com20376HICKS, RONNIE18PRWORK
Ms. Victoria LuceroPort of StocktonPublic Affairs Coordinator(209) 946-0246 x8293vlucero@stocktonport.com18745LUCERO, VICTORIA18PRWORK
Ms. Jenna MacDonaldBelledune Port AuthorityDirector of Marketing(506) 522-1204macdonald@portofbelledune.ca11415MACDONALD, JENNA18PRWORK
Ms. Alinda MontfortPort EvergladesCommunications Manager(954) 468-0169amontfort@broward.org18158MONTFORT, ALINDA18PRWORK
Ms. Andria Muñiz-AmadorPortMiamiDirector, Public Affairs, Marketing and Communications (305) 347-4962amuniz@miamidade.gov7221MUNIZ-AMADOR, ANDRIA18PRWORK
Ms. Mélanie NadeauMontréal Port AuthorityDirector of Communications(514) 283-7042nadeaum@port-montreal.com21074NADEAU, MELANIE18PRWORK
Ms. Linda PrudhommePort of South LouisianaDirector of Business Development(985) 653-0798lprudhomme@portsl.com6699PRUDHOMME, LINDA18PRWORK
Ms. Abbi RussellPort of Vancouver USACommunications Manager(360) 992-1116arussell@portvanusa.com20013RUSSELL, ABBI18PRWORK
Ms. Catherine SoperPort of EverettPublic Affairs Specialist(425) 259-3164catherines@portofeverett.com14397SOPER, CATHERINE18PRWORK
Mr. Roger WuPort of Long BeachAssistant Director, Business Dev.(562) 283-7750Roger.Wu@polb.com16153WU, ROGER18PRWORK
Ms. Adele YordeDuluth Seaway Port AuthorityPublic Relations Director(218) 740-5428ayorde@duluthport.com11712YORDE, ADELE18PRWORK