Public Relations Workshop

Public Relations Workshop
AAPA’s 2018 Public Relations Seminar will combine lecture, interactive discussion and exercises to cover topics vital to maritime industry communications professionals. Topics will include effective community and stakeholder outreach and optimizing social media platforms. In addition, the program will provide training in order to ‘ace’ contentious media interviews, respond appropriately to crises, and increase awareness of your organization’s brand.

Click here for a PDF of the draft agenda.

 Required Program

Hotel Information:
Renaissance Mobile Riverview Plaza Hotel
64 S. Water St. 
Mobile, AL 36602
Phone: (251) 438-4000
Room Rate: $139.00 single/double
Room Block Cut-Off Date: Sunday, February 4, 2018

***A limited number of hotel rooms have been reserved, so please make your hotel arrangements early.***
3/1/2018 - 3/2/2018
Renaissance Mobile Riverview Plaza
64 S Water St
Mobile, AL 36602

Event Pricing

ItemReg. ClassPrice
Seminar RegistrationMember695.00
Seminar RegistrationNon Member850.00



Thursday, 01 March 2018

8:30 AM - 8:45 AM
8:30 AM
This session will focus on case studies of effective message development to increase community, stakeholder, influencer and policymaker awareness of the value of ports and the support they need to successfully meet their economic, social and environmental goals. Panelists will represent deep-draft and inland waterways ports. Speakers will include: Andria Muniz-Amador, PortMiami, Robert C. Morris, Georgia Ports Authority and Debra Calhoun, Waterways Council, Inc.
Effective Message Development
8:45 AM - 10:30 AM
8:45 AM
For commissioners and CEOs to other key executives and communications staff, the most effective and convincing messages are those that are mission-based and strategic, formulated with the organization’s goals and objectives in mind. In this instructor-led session, participants will review sample mission statements, goals and objectives, then write messaging points around a scenario unique to their table. Instructors: Kristi Tucker, Airbus America, Inc and Scott Posey, AM/NS Calvert.
Effective Message Development
10:45 AM - 12:15 PM
10:45 AM
In this session, panelists will discuss a host of compelling case studies on ways they are achieving desired engagement among their key stakeholders, and how stakeholder involvement helps shape port events, policy and even port infrastructure. Speakers include: Adele Yorde, Duluth Seaway Port Authority; Joe Harris, Virginia Port Authority and Arley Baker, Port of Los Angeles.
Community/Stakeholder Engagement
1:30 PM - 3:00 PM
1:30 PM
Handled poorly, an organizational ‘crisis of confidence’ can take many forms and quickly erode stakeholder support. A key port executive is accused of malfeasance. An important safety rule is broken, leading to an accidental death. A negative environmental report is covered-up. A port is unfairly skewered in an inaccurate news article. In this instructor-led session, participants will examine a set of potentially adverse scenarios and then develop a mini-action plan of their own to address the issues and regain their community’s trust. Instructors: Scott Rye, Black Flag Communications and Drexel Gilbert,
Community/Stakeholder Engagement
3:30 PM - 5:15 PM
3:30 PM

Friday, 02 March 2018

Panelists in this session will showcase a host of innovative, effective and particularly relevant social media platforms and programs they are using at their ports to increase brand awareness, improve community outreach, boost stakeholder engagement and vie or that all-important “social license to operate.” Speakers include: Kimberly Aguillard, Mississippi State Port Authority at Gulfport, Jenna MacDonald, Belledune Port Authority and Abbi Russell, Port of Vancouver USA.
Communications Tools and Techniques
8:30 AM - 10:00 AM
8:30 AM
With the predominance of digital communications, today’s PR professionals may come to rely almost entirely on electronic means to deliver their messages, develop relationships and respond to their key audiences. If used exclusively, these “virtual” platforms can harm the messaging process since so much communication is non-verbal. During this instructor-led session, participants will learn the basics of effective face-to-face communication, both for one-on-one meetings and group presentations. Instructors: Scott Summerfield, SAE Communications and Jake Epker, Ph.D.
Communications Tools and Techniques
10:15 AM - 12:00 PM
10:15 AM

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Attendee Roster

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Ms. Judith L. AdamsAlabama State Port AuthorityVice President, Marketing(251) 441-7003jadams@asdd.comADAMS, JUDITH18PRWORK
Ms. Kimberly AguillardMississippi State Port Authority at GulfportMedia & Marketing Manager(228) 865-4300kaguillard@shipmspa.comAGUILLARD, KIMBERLY18PRWORK
Ms. Sabrina J. Alexander, APRS. Alexander Consulting, Inc.Owner(251) 209-6866sabrina@salexanderconsulting.comALEXANDER, SABRINA18PRWORK
Ms. Aidy AlonzoPort of Palm BeachCommunications Manager(561) 383-4138aalonzo@portofpalmbeach.comALONZO, AIDY18PRWORK
Ms. Sandra AlvarezABConsultants  rosie@pocca.comALVAREZ, SANDRA18PRWORK
Ms. Mel ArsenaultMississippi State Port Authority at GulfportDirector of External Affairs(228) 865-4300marsenault@shipmspa.comARSENAULT, MEL18PRWORK
Mr. Arley BakerPort of Los AngelesSenior Director, Communications(310) 732-3093abaker@portla.orgBAKER, ARLEY18PRWORK
Mrs. Monifa BrathwaiteV.I. Port Authority  mbrathwaite@viport.comBRATHWAITE, MONIFA18PRWORK
Mrs. Sau F. Bridgewater-ChongCuracao Ports AuthorityManager PR & Communication s.bridgewater@curports.comBRIDGEWATER-CHONG, SAU18PRWORK
Ms. Debra A. CalhounWaterways Council, Inc.Senior Vice President(202) 765-2166dcalhoun@waterwayscouncil.orgCALHOUN, DEBRA18PRWORK
Mr. Andrew CameronAmerican Association of Port AuthoritiesCommunications and Membership Assistant(703) 684-5700acameron@aapa-ports.orgCAMERON, ANDREW18PRWORK
Ms. Patricia Cardenas, PPM   mpcardenas62@gmail.comCARDENAS, PATRICIA18PRWORK
Mrs. Sade' ChickPort of BeaumontManager of Corporate Affairs(409) 835-5367sc@portofbeaumont.comCHICK, SADE'18PRWORK
Ms. Rosie CollinPort Corpus ChristiDirector of Community Relations(361) 882-5633Rosie@pocca.comCOLLIN, ROSIE18PRWORK
Ms. Sheri CollinsAlabama State Port AuthorityManager, Public Affairs(251) 441-7200scollins@asdd.comCOLLINS, SHERI18PRWORK
Mr. Jean EliePort EvergladesEnterprise Assistant Director(954) 468-0178jelie@broward.orgELIE, JEAN18PRWORK
Mr. Aaron E. Ellis, APR, Fellow PRSAAmerican Association of Port AuthoritiesDirector of Public Affairs(703) 706-4714aellis@aapa-ports.orgELLIS, AARON18PRWORK
Jake Epker, PhD  (251) 478-3044jepker@yahoo.comEPKER, JAKE18PRWORK
Ms. Kathy FrenchCaddo-Bossier PortDirector of Marketing and Sales(318) 525-2272 x 3305kathy@portsb.comFRENCH, KATHY18PRWORK
Ms. Cristina GalegoPort of GalvestonPublic Relations Manager(409) 766-6119cgalego@portofgalveston.comGALEGO, CRISTINA18PRWORK
Ms. Drexel GilbertDrexel GilbertSpeaker/Motivator/Author(251) 241-3186drexelg77@gmail.comGILBERT, DREXEL18PRWORK
Ms. Jasmine J. HaralsonPort of New OrleansCommunity Engagement Mgr(504) 528-3365Jasmine.Haralson@portnola.comHARALSON, JASMINE18PRWORK
Mr. Joe HarrisThe Port of VirginiaSenior Director, Media Relations(757) 683-2137jharris@portofvirginia.comHARRIS, JOE18PRWORK
Ms. Brooke Hendrickson    HENDRICKSON, BROOKE18PRWORK
Ms. Alexandra HernándezPort of South LouisianaPublic Information Officer(985) 653-0798ahernandez@portsl.comHERNANDEZ, ALEXANDRA18PRWORK
Mr. Ronnie HicksPort of Port Arthur Navigation DistrictDirector of Operations(409) 983-2029rhicks@portpa.comHICKS, RONNIE18PRWORK
Mr. Donnell Jackson    JACKSON, DONNELL18PRWORK
Ms. Tonya LambertUnited Bank  tonya.lambert@unitedbank.comLAMBERT, TONYA18PRWORK
Mr. Steve LindenCanaveral Port AuthorityDirector - Communications & Public Affairs(321) 783-7831 x244slinden@portcanaveral.comLINDEN, STEVE18PRWORK
Ms. Mary Beth LongAmerican Association of Port AuthoritiesChief External Affairs Officer(703) 706-4707mlong@aapa-ports.orgLONG, MARY BETH18PRWORK
Ms. Victoria LuceroPort of StocktonPublic Affairs Coordinator(209) 946-0246 x8293vlucero@stocktonport.comLUCERO, VICTORIA18PRWORK
Mr. James K. LyonsAlabama State Port AuthorityDirector & CEO(251) 441-7200jlyons@asdd.comLYONS, JAMES18PRWORK
Ms. Jenna MacDonaldBelledune Port AuthorityVP Marketing, Communications & Government Relations(506) 522-1204macdonald@portofbelledune.caMACDONALD, JENNA18PRWORK
Ms. Alinda MontfortPort EvergladesCommunications Manager(954) 468-0169amontfort@broward.orgMONTFORT, ALINDA18PRWORK
Ms. Andria Muñiz-AmadorPortMiamiDirector, Public Affairs, Marketing and Communications (305) 347-4962amuniz@miamidade.govMUNIZ-AMADOR, ANDRIA18PRWORK
Mrs. Christie NielsenPlaquemines Port, Harbor and Terminal DistrictDirector of Port Administration(504) 682-7920cnielsen@pphtd.comNIELSEN, CHRISTIE18PRWORK
Ms. Mehgan O'Connor    O'CONNOR, MEHGAN18PRWORK
Mr. Scott PoseyAM/NS CalvertDirector, Communications(251) 289-4480Scott.Posey@ArcelorMittal.comPOSEY, SCOTT18PRWORK
Ms. Linda PrudhommePort of South LouisianaDirector of Business Development(985) 653-0798lprudhomme@portsl.comPRUDHOMME, LINDA18PRWORK
Ms. Abbi RussellPort of Vancouver USACommunications Manager(360) 992-1116arussell@portvanusa.comRUSSELL, ABBI18PRWORK
Mr. Scott RyeBlack Flag CommunicationsDirector(251) 753-6921scottrye@outlook.comRYE, SCOTT18PRWORK
Ms. Jennifer SchecterPort of New OrleansMarketing & Communications Manager(504) 528-3203Jennifer.Schecter@portnola.comSCHECTER, JENNIFER18PRWORK
Ms. Carol A. Scott, APR, Fellow PRSAHarris, DeVille & Associates, Inc.Senior Counselor(361) 813-8888cascott@hdaissues.comSCOTT, CAROL18PRWORK
Ms. Kimbra ScottPort of Muskogee  kimbra@muskogeeport.comSCOTT, KIMBRA18PRWORK
Ms. Samara SodosPort Tampa BayDirector of Public Relations(813) 905-7678ssodos@tampaport.comSODOS, SAMARA18PRWORK
Ms. Catherine SoperPort of EverettPublic Affairs Specialist(425) 259-3164catherines@portofeverett.comSOPER, CATHERINE18PRWORK
Ms. Kimberley StiffPort Authority of JamaicaAsst Vice President, Communications kstiff@portjam.comSTIFF, KIMBERLEY18PRWORK
Ms. Cheryl l. StockAlbany Port District CommissionSocial Media Director/ Office Manager(518) 463-8763Cstock@portofalbany.usSTOCK, CHERYL18PRWORK
Mr. Scott SummerfieldSAE CommunicationsPrincipal(925) 249-9320ssummerfield@saecommunications.comSUMMERFIELD, SCOTT18PRWORK
Ms. Kristi TuckerAirbus Americas, INCDirector- Communications(251) 434-7456Kristi.tucker@airbus.comTUCKER, KRISTI18PRWORK