With the predominance of digital communications, today’s PR professionals may come to rely almost entirely on electronic means to deliver their messages, develop relationships and respond to their key audiences. If used exclusively, these “virtual” platforms can harm the messaging process since so much communication is non-verbal. During this instructor-led session, participants will learn the basics of effective face-to-face communication, both for one-on-one meetings and group presentations. Instructor: Scott Summerfield, Principal, SAE Communications, Pleasanton, CA.
Communications Tools and Techniques