2019 Business Development Workshop

2019 Business Development Workshop
A one-day conference focusing on port business development skills training. The program will feature sessions on corporate diplomacy, negotiations skills training, case studies in supply chain data sharing and blockchain, and the use of data as a marketing tool.

Prior to the workshop, join your port colleagues for a catered, 90-minute networking tour of the Houston Ship Channel aboard the M/V Sam Houston


Port Houston Headquarters Board Room, 111 East Loop N., Houston, Texas 77029

There is no hotel room block for this event, however we recommend the DoubleTree by Hilton Hotel Houston Hobby Airport, 8181 Airport Blvd, Houston, TX 77061, (713) 645-3000.

Click here for a copy of the workshop agenda.
4/2/2019 - 4/3/2019

Event Pricing

ItemReg. ClassPrice
Seminar RegistrationMember595.00
Seminar RegistrationNon Member725.00



Tuesday, 02 April 2019


Prior to the workshop, join your port colleagues for a catered, 90-minute networking tour of the Houston Ship Channel aboard the M/V Sam Houston, which has been operating as Port Houston’s public tour vessel since its inaugural voyage on July 30, 1958. Embarking from Port Houston’s Sam Houston Landing, you’ll enjoy passing views of international cargo vessels and operations at the port’s Turning Basin Terminal. The 95-ft. vessel holds up to 100 passengers and features airconditioned, lounge seating, as well as standing room outside on the boat’s deck.

To join the tour, please email AAPA’s Aaron Ellis (aellis@aapa-ports.org) to RSVP and get driving directions to our departure point, which may change depending upon on the number of participants. Please be sure to factor this pre-workshop networking event into your travel plans.

6:00 PM - 7:30 PM
6:00 PM

Wednesday, 03 April 2019

8:00 AM

8:30 AM - 8:45 AM
8:30 AM

Whether you frequently travel abroad to meet with overseas customers, or entertain them on your home turf, it takes special skills to successfully communicate across cultures. In this brief overview and demonstration, you’ll learn some best practices for verbal and non-verbal communication when meeting with overseas customers, prospects and dignitaries.  Speaker:  Deanea LeFlore, Chief of Protocol, City of Houston.
8:45 AM - 9:45 AM
8:45 AM

The ability to negotiate is a required skill in today’s business arena.  Whether you are dealing with customers, suppliers, employees, creditors or other stakeholders, negotiations are key.   In this two-part session you will learn to identify your own conflict style, become aware of cognitive biases in negotiations, learn how to implement more effective negotiating strategies and how to avoid some common pitfalls.  Knowledge is power, and by the end of these sessions you will have the tools to enhance your negotiating prowess while maintaining valuable relationships.  Speaker: Dr. Melissa Baldo, Instructor, Lamar University College of Business, Beaumont, TX
9:45 AM - 10:45 AM
9:45 AM

10:45 AM - 11:00 AM
10:45 AM

Speaker: Dr. Baldo
11:00 AM - 1:00 PM
11:00 AM

1:00 PM - 2:15 PM
1:00 PM

Sharing data between port stakeholders and supply chain partners, and the use of blockchain technology, provides more transparent, seamless, timely, reliable and non-corruptible operations resulting in improved intermodal fluidity, efficiencies and transparencies along the supply chain. This  is sparking attention in the freight movement industry, including with ports. Hear from ports that are incorporating this technology into their supply chain logistics.   Moderator: Filip Vandenbussche, Business Development & North American Port Representative, Antwerp (Belgium) Port Authority.  Speakers:  Dominic Sun, Trade Development Director, Port Houston; John Moseley, Chief Commercial Officer, Port Houston, Brian Hill, Program Manager, GE Transportation, Atlanta, GA.
2:15 PM - 3:30 PM
2:15 PM

3:30 PM - 3:45 PM
3:30 PM

If you’ve ever started a conversation with a client that involves use of complicated charts and spreadsheets, no matter how impressive the numbers, you’ve likely seen their eyes begin to glaze over. To use data persuasively, it must be packaged in ways that are entertaining and easily digestiable. In this session, you’ll learn ways to make your data points stand out and shine as you present your port’s value proposition and marketing narrative.
3:45 PM - 5:00 PM
3:45 PM

5:00 PM - 5:00 PM
5:00 PM

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Attendee Roster

Ms. Lisa K. AshleyPort HoustonDirector, Media Relations(713) 670-2644lashley@poha.comASHLEY, LISA19BIZDEV
Dr. Melissa BaldoLamar University College of BusinessInstructor melissa.baldo@lamar.eduBALDO, MELISSA19BIZDEV
Mrs. Sade' ChickPort of BeaumontManager of Corporate Affairs(409) 835-5367sc@portofbeaumont.comCHICK, SADE'19BIZDEV
Mr. Brian HillGE TransportationProgram Manager(919) 208-7283brian.t.hill@ge.comHILL, BRIAN19BIZDEV
Ms. Deanea LeFloreCity of Houston - Office of Trade and International AffairsChief of Protocol deanea.leflore@houstontx.govLEFLORE, DEANEA19BIZDEV
Mr. Jason MiuraPort FreeportDirector of Business & Econ Dev(979) 233-2667 X 4332miura@portfreeport.comMIURA, JASON19BIZDEV
Mr. John MoseleyPort HoustonChief Commercial Officer(713) 670-2583 officejmoseley@poha.comMOSELEY, JOHN19BIZDEV
Mr. Jeff RosenbergZPMC Crane ServicesVP, Sales & Marketing(609) 860-0150jeffrosenberg@zpmc.usROSENBERG, JEFF19BIZDEV
Mr. Mike ShaffnerPort HoustonDirector, Planning and Technology(281) 291-6005mshaffner@poha.comSHAFFNER, MIKE19BIZDEV
Mr. Dominic SunPort HoustonDirector, Trade Development(713) 670-2493dsun@poha.comSUN, DOMINIC19BIZDEV
Mr. Charles ThompsonPort HoustonChief Information Officer(713) 670-2493cthompson@poha.comTHOMPSON, CHARLES19BIZDEV
Mr. Filip VandenbusscheAntwerp Port AuthorityBusiness Development & Port Representative North America(832) 403-1343filip.vandenbussche@portofantwerp.comVANDENBUSSCHE, FILIP19BIZDEV
Mr. Roger WuPort of Long BeachActing Director of Business Development(562) 283-7750Roger.Wu@polb.comWU, ROGER19BIZDEV